The Service Employees International Union is launching a cable ad campaign urging lawmakers to support immigration reform, airing on national cable during the congressional recess. The ad will run for a week on the most-watched cable news programs on Fox News, CNN and MSNBC. The buy is small at $300,000, but it is part of a seven-figure television ad campaign from the SEIU, a media consultant working with the union says.
Washington Post: SEIU launching immigration ad campaign
Huffington Post: SEIU Immigration Ad Debuts, Calls For Pathway To Citizenship
SEIU Ad: “America”