Mexican call center seeks to expand Spanish-speaking services in the U.S.

Atencion Telefonica is a Mexican call center that established an American company called America Contact LLC, to sell Spanish-language call center services to U.S. companies from their headquarters in San Diego, California, according to the marketing publication Portada.

AtelUSA does not have any call center operations in the U.S., keeping all of them in Mexico, but they  are considering opening a U.S. call center operations in 2 or 3 more years, said its CEO Eduardo Rovira Martinez del Campo.

Rovira moved from Guadalajara with his family and one key executive from Mexico City to sell their services in the U.S. Atencion Telefonica currently has approximately 350 workstations working for their corporate clients, primarily in Durango, Toluca and Guadalajara. In Mexico, their clients include Telcel, Citi Banamex, HSBC, Megacable, Zurich and Ford Credit Mexico.

Rovira says his biggest challenge is to duplicate the brand’s reputation from Mexico into the U.S.

With 50.5 millions of Hispanics in the U.S. and a purchasing power of $1.3 trillion dollars, Rovira sees a huge potential is huge potential. AltUSA goal is to have 200 works stations working for American Companies by 2013 and by 2015 building their first Call Center in the US.

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About tanialara

Tania Lara has a vast experience working as a journalist in Mexico and the U.S. reporting in-depth about the economic contributions and realities of Mexican immigrants. This summer, she will be covering border issues and elections for the 21st Century Border Initiative blog. Her stories about complex cross border matters have been published in Spanish-language media outlets including CNN México, Expansión, and ¡Ahora Sí!, as well as the English-language newspaper The Austin American-Statesman.
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