Atencion Telefonica is a Mexican call center that established an American company called America Contact LLC, to sell Spanish-language call center services to U.S. companies from their headquarters in San Diego, California, according to the marketing publication Portada.
AtelUSA does not have any call center operations in the U.S., keeping all of them in Mexico, but they are considering opening a U.S. call center operations in 2 or 3 more years, said its CEO Eduardo Rovira Martinez del Campo.
Rovira moved from Guadalajara with his family and one key executive from Mexico City to sell their services in the U.S. Atencion Telefonica currently has approximately 350 workstations working for their corporate clients, primarily in Durango, Toluca and Guadalajara. In Mexico, their clients include Telcel, Citi Banamex, HSBC, Megacable, Zurich and Ford Credit Mexico.
Rovira says his biggest challenge is to duplicate the brand’s reputation from Mexico into the U.S.
With 50.5 millions of Hispanics in the U.S. and a purchasing power of $1.3 trillion dollars, Rovira sees a huge potential is huge potential. AltUSA goal is to have 200 works stations working for American Companies by 2013 and by 2015 building their first Call Center in the US.